IRO
Influence Marketing for IRO Paris
ChallEnge
For over two years, the goal has been to produce impactful Press days for IRO in key European cities, integrating local talent and influencers to enhance event engagement and visibility.
Solution
Event and Influence Integration:
• Hosted events in Barcelona, Milan, Hamburg, London, Paris, etc., leveraging the unique vibe of each city.
• Partnered with local influencers and VIPs to co-host and add excitement to each event.
• Organized surprise activities and photoshoots to enrich the event experience and boost engagement.
Result
This approach led to highly engaging and memorable Press days across Europe, significantly boosting IRO's visibility and appeal with influencer and VIP engagement.
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