Cultivating Culture

B2C Social Media Strategy and Execution
Client
Acumen
Year
2021
Timeline
1 Year
Services
REVMAP WEBSITE & SOCIAL MEDIA

ChallEnge

Since 2021, the client also focused on elevating their magazine's online influence. The goal was to enhance the magazine's digital presence, with a particular emphasis on creating a distinctive identity for its Instagram account. This required strategic content creation and community engagement to stand out in a competitive digital landscape.

Solution

• Magazine's Digital Transformation: Implemented a unique digital strategy for the magazine to captivate its specific audience.

• Content Diversification: Curated a variety of engaging content specifically tailored to the magazine's readership.

• Focused Social Media Growth: Executed a targeted social media campaign for the magazine's Instagram account, differentiating it from other platforms.

• Community Engagement: Fostered a strong community around the magazine through interactive and relatable content, driving increased follower engagement.

Result

This focused strategy led to the magazine's Instagram account soaring to 46.9K followers, showcasing its unique appeal. Combined with the website project's success, it highlights the client's overall digital growth, with each platform achieving distinct success.

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