Communicate Through Art

B2C Social Media Strategy and Execution

Client

L'Art Dans La Ville

Year

2023

Timeline

Now

Services

Content Branding

Website

https://lartdanslaville.com

ChallEnge

Approached at the end of 2023, "L’art dans la Ville" aimed to completely overhaul its artistic direction, focusing on enhancing its presence on Instagram and LinkedIn, as well as revamping its newsletter. The goal was to develop identifiable programs and significantly boost engagement.

Solution

• Instagram Artistic Direction: Reimagined to captivate a broader audience, resulting in +1500 followers in 2 months, +78% more impressions, and +161% publication reach.

• LinkedIn Strategy: Tailored content led to +43% impressions and +56% reach, increasing professional engagement and brand visibility.

• Revitalized Newsletter: Complete redesign with engaging content, achieving a +40% increase in open rates.

• Identifiable Programs: Created unique and recognizable programs to strengthen community interaction and brand identity.

Result

These efforts greatly amplified "L’art dans la Ville" digital presence, enhancing engagement and establishing impactful programs. The marked improvement on Instagram and LinkedIn, coupled with the positive response to the revamped newsletter, highlighted the success of a focused and integrated marketing approach in the cultural sector.

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